IVE are taking their comeback right onto the walls of one of Seoul’s most famous buildings. To mark the official release of their new album ‘Looks Can Kill’ on October 26, the group added new content to their ongoing collaboration with the Dongdaemun Design Plaza (DDP).
The headliner is a special DDP version of the ‘Looks Can Kill’ music video, now playing across the building’s exterior through ‘DDP 365 Light’. That’s DDP’s permanent media art program, which mixes video, lasers, lighting and sound on the facade, so the new version comes with a laser show sweeping across the building. It joins other IVE content that has been screening there since October 19.
There’s something to see up close, too. The photo zone where fans can meet ‘Hero IVE’ now has a special exhibition of the hero masks the members actually wore in the ‘Looks Can Kill’ music video and concept photos.
The project is a team-up with the City of Seoul, the Seoul Design Foundation and media art company Live Lab. If you’re in Seoul, the hero mask exhibition and an SNS verification event run until November 1, and ‘DDP 365 Light’ keeps going until November 22.