SHOTTIES, this is a fun one: LNGSHOT have been named Spotify’s latest RADAR Korea artist. Spotify announced the pick on Thursday, November 12 (KST), The Korea Herald reported, putting the four-member rookie group (Ohyul, Ryul, Woojin and Louis) in the global emerging-artist program that has previously backed K-pop acts like LE SSERAFIM and aespa.
The campaign is already rolling. LNGSHOT are on the cover of Spotify’s RADAR Korea playlist, the group appeared on a digital billboard in New York’s Times Square on Tuesday, and from November 12 Spotify Korea’s official Instagram will roll out original videos spotlighting the group’s music and personalities. Their songs will also feature on the RADAR Global playlist, carrying them to listeners well beyond Korea.
The numbers behind the pick are hard to argue with. LNGSHOT debuted in January with the EP ‘SHOT CALLERS’ and have already passed 500 million cumulative streams on Spotify, according to Spotify. The group is the first K-pop act launched by Jay Park under his agency More Vision, with an R&B- and hip-hop-influenced sound, and even the name is a nod to taking an unlikely shot at success.
The timing is sweet, too: the news lands two days after their third EP ‘S.W.I.S.H.’ arrived on November 10, led by title track ‘Bananas’, following pre-release single ‘Masterpiece’. In a statement, the group described celebrating the comeback with fans at Spotify CLOSER and joining RADAR as an incredible milestone, saying they believe in letting their music do the talking and thanking Spotify for supporting that vision around the world.
Press play on the ‘Bananas’ MV below, with ‘Masterpiece’ right after it.
